Human attention is the New Luxury in the XXI century
In the past, luxury meant wealth, expensive posessions, objects that noone else could have:
“Something expensive which is pleasant to have but is not really necessary.” It was the time when life was slower. People did not have mobile phones, computers, that when we use them, steal a lot of time and defocus our minds. Back then, luxury was seen differently. Accessible only by the wealthy, and seen in things, and in posessions of things. Wealth was possible for the few who inherited it or were lucky, brave enough to break through the “glass ceiling” to create it in their lives. Luxury meant that, which only a few could have.
And then the reality has changed. At the end of the XIX century with the industrial revolution new fortunes started emerging. People could become wealthier and wealthier. New universities, libraries, and then the TV, radio, and finally the arrival of the internet, made information publickly accessible. With the information, possibilities rose through the roof. Unfortunatelly, the growth came with a down side as well. Especially the internet and smartphones:
“Structurally, high levels of Internet usage and heavy media multi‐tasking are associated with decreased grey matter in prefrontal regions associated with maintaining goals in face of distraction. […] This has been confirmed by more recent studies, further showing that even short‐term engagement with an extensively hyperlinked online environment (i.e., online shopping for 15 minutes) reduces attentional scope for a sustained duration after coming offline, whereas reading a magazine does not produce these deficits.”
Personal connections, feelings, self-image:
“For instance, in adolescents (particularly females), those who spent more time on social media and smartphones have a greater prevalence of mental health problems, including depression, than those who spent more time on “non‐screen” activities, with greater than 5 hrs/day (versus 1 hr/day) associated with a 66% increased risk of one suicide‐related outcome.[…] “
Information comes from “The “online brain”: how the Internet may be changing our cognition”, an article on the World Psychiatry platform (Official Yournal of the World Psychiatric Association WPA), published in May 2019
Lack of focus, mental health problems, depression. Are just a few of the wast number of problems associated with spending time on social media and smartphones. If depression, loneliness arrive, it is not wealth that a person needs, but human touch, human connection, and beauty, calmness, and attention. This it true luxury in our times. In this fast-paced economy, of quick conversations, internet connections, poor quality products, that smell like plastic, harm your skin and the environment, true luxury is something that we all truly need.
This is what Steve Jobs understood so well. His products were all about maniacal attention to details, beauty, simplicity. His products took care of the user, by delivering amazing perfection in its design and functionality, that in the end created sense of peace of mind. This is luxury. True joy, health, the best materials used in the product creation, the most beautiful design, a product created by hand, uniquely for you.
Francis Lapp, a Polish businessman born in France (a multimillionaire creator of luxurious catamaran yachts, innovator, owner of Sunreef -Yachts company)said:
“To me luxury is quality, the highest quality of materials, wonderful design, personalization, innovation, individual approach “outside the box” (Forbes Poland, January 2020)
We agree with Mr Francis Lapp’s definition of luxury. This is what it truly means. This is what we all need in the XXI century, the century of loneliness, shallow human connection, poor quality of food and air, destruction of the environment. We need healthy, beautiful, perfectly designed and prefectly functioning products, that give us peace of mind, and take care of our bodies and spirits. This is what EcoHealthLAB stands for.
In the XXI century, true luxury means something totally different than even 40 years ago. Nowadays, it is the true connection with another human being, understanding, compassion, attention and precision, that mean so much. A compassionate ear and heart, time spent uniquely to hear you.
Luxury also means truth, to the bone. The healthiest fabrics that take care of your body (Ecological, certified organic), unique design. Time spent on creating just for you, to help you improve your health, and well-being. This is something not common in our current world.
This is what EcoHealthLAB stands for. This is what we want for you, and have been delivering in each and every product we sent to the USA, Canada, Australia, Germany, Ireland and other countries.
Luxury in XXI century means human attention and touch. True feelings and understanding of who you truly are: a being endlessly capable of change and growth, fuelled by love and compassion.
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